About Us

Atlanta Plays It Forward is a not-for-profit organization dedicated to supporting worthy charitable/community organizations and causes. We provide high-quality musical entertainment and event-related services at little or no cost (or value-added) to pre-qualified charities and causes (our clients).


If you need entertainment or event planning for your charitable event, Atlanta Plays It Forward could be your solution. We maintain a large pool of professional musicians, entertainers, event managers, and other event service providers who are willing to perform or provide services at reduced fees under a set of circumstances and benefits determined individually for each event.

Atlanta Plays It Forward has also aligned itself with popular charitable event venues in the Metro Atlanta area. Event entertainment can be provided in any number of forms, musical genres, and group configurations based on the needs of our Clients.



Tom LaDow
A long-time professional musician in the Atlanta area, Tom LaDow founded Atlanta Plays It Forward in 2014 and led the organization. In addition to his musical activities, LaDow has vast experience in corporate management, as well as participation in many civic and charitable activities.


  • Melanie Dobbins
    Director of Marketing
  • Mark Konzal
    Director of Marketing / Musical Production
  • Jennifer Natchus
    Event Management
  • Mike Natchus
    Staging, sound, Concert Recording,
    Lighting, Logistics
  • Mary Williams
    Social Media Marketing

Board of Advisors

Philip Carroll
Executive Director
Atlanta Jazz Preservation Society

Dotty Etris
Executive Director
Historic Roswell CVB

Lee Chatham
The Metropolitan Club

Janet Rogers
Executive Director
Awesome Alpharetta CVB

John Monson
City of Alpharetta

Debbie Peters
Berkeley Lake HOA

Bucky Johnson


Atlanta Plays It Forward has formed partnerships with several venues and is interested in adding more venues to its lineup.
If you're aware of a venue that might be interested in collaborating with us, please review the attached Venue Flyer.

2018 Concert Venues

Chukkar Farm Polo Club
Marietta Square
Blue Ridge Wine & Jazz Festival
The Metropolitan Club
Berkeley Lake Chapel
on the Lake

Historic Roswell
Norcross Cultural Arts Center
Chattahoochee Nature Center
Mountain Park Lake
Soleil Laurel Canyon

The Arbors
Mount Vernon Towers
Alpharetta Street Fest
Connexion Plaza


Atlanta Plays It Forward has several sponsorship opportunities for businesses that would like increased visibility and who may wish to support some of our events which in turn support charitable organizations, while they can also get the best productivity apps for their businesses as well.

Our 2018 Sponsorship Opportunities Include the Following:

Alive in Roswell
Bike Roswell’s Roswell Moves! Festival
Chukkar Farm TGIF Concert Series
Berkeley Lake Sunday Kind of Groove Concert Series
Fourth Friday Foodtruck Festival on the River (Roswell)

2018 Sponsors

City of Roswell
City of Mountain Park
Berkeley Lake HOA
Roswell BMW
Gas South
Bank of North Georgia
The Metropolitan Club

Gate City Brewing Co
Georgia’s Own Credit Union
Connexion Plaza
J&R Auto

Windsor Realty
Fedelity Bank
Top Job Staffing
Gwinnett Hospital
Topgolf Alpharetta

Charitable Organizations

Atlanta Plays It Forward has helped many charitable organizations by becoming their fundraiser partner or otherwise making charitable organizations the beneficiaries of Atlanta Plays It Forward’s concert series, festivals, and events.

If you are a charitable organization that has an interest in partnering with us, please take a look at the attached Charitable Organization Flyer.

To qualify for must register with us, please complete the Charitable Organization Qualification Form below.

Our Charities

The Drake House

Susan G Komen Race
for the Cure

Duluth Cluster School Foundation


North Roswell School Foundation

Roswell High School Touchdown Club

Historic Roswell Business Association

Children’s Healthcare
of Atlanta

Habitat for Humanity

American Legion Post 29

Angels Among Us

Atlanta Humane Society

Feel Beautiful for Hope

Earth Angels Pet Rescue

Client Qualifications Questionnaire (APIF)

Your Name(Required)
Is Your Organization Classified as a 501(C)3 ?
Restrictions on in-kind Donation of Services in Exchange for Commensurate Donation Level Designations and Privileges?
Restrictions on the Use of Any Testimonials, Video, Audio, Photography or Other Publicity That Atlanta Plays It Forward May Enjoy From Delivering Services for the Event?
Are You Willing to Make All Reasonable Efforts to Give Atlanta Plays It Forward the Most Positive Credit and Publicity From Providing Services for Your Event?
Restrictions on Paying Full Price for All Atlanta Plays It Forward Services Provided Sufficient Donations Are Forthcoming (in Advance) From Atlanta Plays It Forward and/or It's Supporters?
This field is for validation purposes and should be left unchanged.

Service Providers

Atlanta Plays It Forward works with a network of event planners and service providers that serve the many events that we support. We can work directly with these providers as part of the management of your event, or you can contact us and we will help you find a provider that can fill your needs.

These include the following:

  • Event planning and/or management
  • Live sound, audio and video recording
  • Food and catering services
  • Labor support staffing
  • Etc.

Event Planning and/or Management

Check back for a listing of our preferred vendors

Live Sound, Audio and Video Recording

Check back for a listing of our preferred vendors

Food and Catering Services

Check back for a listing of our preferred vendors

Labor Support Staffing

Check back for a listing of our preferred vendors